DVD Buyers Aren't Quick to Pick Up the Latest Releases

Tuesday's just aren't what they used to be...

According to The Hollywood Reporter, consumers don't have the same rush to purchase their DVD's every Tuesday, when new releases hit the shelves. It seems the sole exception to this trend-reversal was the October release of Transformers. That isn't a huge shock, though, since, so far, it's one of the highest grossing theatrical movies of the year. Still, aside from that release, the Tuesday rush seems to be fading.

"Sales are accumulating over a full week or two, rather than the fanboy Tuesday frenzy," said Steve Feldstein, senior vp marketing and corporate communications for 20th Century Fox Home Entertainment. "With uncertainty in the economy and gas prices creeping toward $4 a gallon, trips and purchases are more considered and consolidated."

However, that whole trend could be reversed right back, come December, with an impressive array of box-office smashes. Releases like Pirates of the Caribbean: At World's End (Dec. 4), The Bourne Ultimatum (Dec. 11), Harry Potter and the Order of the Phoenix (Dec. 11) and The Simpsons: The Movie (Dec. 18). Some analysts believe that buyers might be waiting for these big titles to be released, before doing the rest of their DVD shopping.

Date：2008-3-18　【Return】