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DVD News
The Brand Manager: Dick Wolf's Family of Crime Dramas Took Advance Planning
Former advertising executive Dick Wolf got his start in television writing for shows like Hill Street Blues and Miami Vice. But his greatest accomplishment is Law & Order, which mastered the TV-show-as-brand concept by cornering the market on cops-and-courts procedurals. (This year it ties Gunsmoke's record for longest-running scripted television program.) L&O laid the groundwork for two successor series: Law & Order: SVU and Law & Order: Criminal Intent. Wolf, one of the influential television industry players interviewed for Best of the Decade section, talked with us about the germ of the idea that led to his gritty TV empire. He also told us what he watches.
Date：2009-12-8 【Return】
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