The Jay Leno Show Loses to CBS Repeats Again

Sure, the World Series was on, but the thing is, the CSI: NY repeat aired against the World Series too, and it did better than The Jay Leno Show ( 2.2adults 18-49 rating vs. 1.5).  Leno was also thrashed on Monday Night versus a rerun of CSI: Miami (3.1 vs. 1.3)  and tied with a repeat of The Good Wife on Tuesday.

One of the things NBC publicly predicted was  that with Leno airing about 46 weeks a year, since scripted shows air only about 22 new episodes a year,  Leno would fare better when it was up against repeats.  While “fare better” doesn’t necessarily mean “win”, the early data is that Leno isn’t faring better against the reruns. At least not in terms of seeing any ratings increases. The gap between Leno and the CBS dramas may be a smaller when they are in reruns, but so far the ratings the dramas lose in reruns have resulted in any gains for The Jay Leno Show.

Date：2009-11-28　【Return】