"Children, especially little children, live in the same world as the rest of us but perceive it differently. So the most important thing any adult can do for a child is to listen to them and try to understand them. Children love to be listened to - so when Andrew Davenport and I created Teletubbies together, we spent a lot of time observing and listening to children. We tried to find our own way back to feeling how we had felt as children and also shared what we had learned about their different perceptions. Along the way, we realized that the difference between an adult agenda and a child's agenda can often be very funny, so we had a lot of fun - and placed the notion of fun at the heart of the program.
　　"Young children also love to experiment, testing their experience by doing things again and again. Repeatedly emptying out the cupboard may be frustrating from a tidy adult's point of view, but as long as a child finds it fascinating they are learning about shapes and sizes, what fits, what doesn't. This is why Tinky Winky has a bag and loves to put things in it.
　　Andrew and I often say babies understand Teletubbies and Teletubbies understand babies. This is because our program is designed to be a 'conversation' - with enough time provided for our audience to respond before moving the action forward. If you watch Teletubbies by yourself you only get half of this conversation. But if you are lucky enough to be watching with a small child they provide the other half.
　　Please try to take the time to watch your child watching the program and see what holds their attention. Being willing to share in our children's understanding instead of imposing our own is the first step towards fostering creativity in them".
　　Anne Wood, Co-creator of Teletubbies and Creative Director, Ragdoll